There was just an idea and Luisa’s love for design before she gave life to Oro by Lu. The driving force was a need to make beautiful things and over all something that would allow her to express herself as a woman and as a mother. After months of discovering, designing and hard work she introduces her first designs in 2019.
Staying true to her roots, her culture and her life experiences, Luisa combines precious metals, natural gemstones and different styles that captures her personality and represents the beauty in today’s women.
“My goal is for women to feel comfortable in their own skin, and without feeling the need to look like someone else or to follow a trend. I want women to feel proud of their jewelry and their individual style and showcase their life through my pieces”.
- Luisa Londono -